When I was growing up, I wanted to become the next Lois Lane. Now I galvanize action by inspiring narratives and sharing stories. I also share my media and lifestyle observations on my blog.

I’m marketing manager and digital media strategist with a background in journalism, PR and advertising. I build strong brand identities and stronger platforms for user engagement and conversion. My experience in the traditional-media environment enables me to conduct thorough research, identify target audiences, and produce compelling content. Exploring the digital frontier is my passion and my calling. Right now, that includes finding ways to tell stories across the print-digital-social space.

I grew up in Seattle, studied global communications in Paris, and hopped around a sprinkling of other cities around the world. I worked with startups, mid-sized businesses, NGOs, and multinational corporations as a media consultant and a brand strategist.

Now I live in Boston, building brands for one the world’s leading academic publishers by day and volunteering my creative time to non-profit organizations by night. I also collaborate with design and development partners to develop and launch creative initiatives.

When I’m not thinking about media and marketing, I enjoy riding my bike, hanging out with my tripod toy poodle, and saving elephants.